James Conley and his post-doctoral students are exploring:
- How intangible assets in general and intellectual properties in particular are changing the nature of competition for firms in both developed and developing economies.
- How intellectual property databases are being used by strategy, marketing, and technology professionals.
The outlets for this research include journals, management reviews and more mainstream media such as the Wall Street Journal. Additionally, Professor Conley is leading workshops for academics and diffusing the research findings of the Kellogg Center for Research in Technology and Innovation through open enrollment and custom executive programs.
Exemplary international publications
In 2020, Professor Conley published multiple guides in collaboration with the World Intellectual Property Organization that help inventors from across the world use information that exists in the public domain. These guides are available in multiple languages including English, French, Spanish, Arabic, Chinese, and Russian.
Editorship and Articles
Professor Conley serves on the editorial board of the California Management Review. Occasionally he serves as a special editor for research outlets such as the journal for the National Academy of Inventors.
Professor Conley’s research has appeared in leading journals and industry publications. He has written on subjects ranging from leveraging the power of trademarks and patents to creating and sustaining brand identity and managing intellectual property on the global stage.
Further, Professor Conley has authored significant position papers and user guides for public domain and patent data navigation published by the UN-based World Intellectual Property Organization (WIPO) in multiple languages, including French, Spanish, Arabic, Chinese, Russian, and English.
