Research

Professor Conley’s research focuses on sustainable competitive advantage in intellectual capital,
intellectual property, e-commerce, product development, product design and engineering management.
An award-winning scholar and teacher, his research investigates the strategic use of intangible assets
and intellectual properties to build and sustain competitive advantage. He has published widely in both
premier academic and practitioner journals as well as in leading business publications.
intellectual property, e-commerce, product development, product design and engineering management.
An award-winning scholar and teacher, his research investigates the strategic use of intangible assets
and intellectual properties to build and sustain competitive advantage. He has published widely in both
premier academic and practitioner journals as well as in leading business publications.
::EDITORSHIP::

Professor Conley periodically serves as a special editor for research outlets such as the journal for the
National Academy of Inventors.
National Academy of Inventors.
:: ARTICLES ::
Professor Conley’s articles have appeared on some of the leading journals and industry publications. He
has written on subjects ranging from leveraging the power of trademarks and patents to creating and
sustaining brand identity and managing intellectual property on the global stage. Below is a select list of
published articles.
has written on subjects ranging from leveraging the power of trademarks and patents to creating and
sustaining brand identity and managing intellectual property on the global stage. Below is a select list of
published articles.
Featured
Selected Articles from Archives
R&D Management
2016
How to Create Commercial Value from Patents: The Role of Patent Management
Co-authors: Holger Ernst and Nils Omland
View journal on R&D Management »
Co-authors: Holger Ernst and Nils Omland
View journal on R&D Management »
California Management Review
2013
Value Articulation: A Framework for the Strategic Management of Intellectual Property
Co-authors: Peter M. Bican and Holger Ernst
View journal on CMR »
Co-authors: Peter M. Bican and Holger Ernst
View journal on CMR »
World Intellectual Property Organization
2013
Study on Patents and the Public Domain II
Co-authors: Peter M. Bican and Neil Wilkof
View in English, Spanish, French, Arabic, Chinese or Russian »
Co-authors: Peter M. Bican and Neil Wilkof
View in English, Spanish, French, Arabic, Chinese or Russian »
MIT Sloan Management Review
2011
How to Develop a Successful Technology Licensing Program
Co-authors: Ulrich Lichtenthaler and Holger Ernst
View article on MIT Sloan »
Co-authors: Ulrich Lichtenthaler and Holger Ernst
View article on MIT Sloan »
Journal of Law, Technology & Policy
2011
Friends of the Court: Using Amicus Briefs to Identify Corporate Advocacy Positions in Supreme Court Patent Litigation
Co-author: David Orozco
View journal »
Co-author: David Orozco
View journal »
Design Management Institute
2008
Inventing Brand: Opportunities at the Nexus of Semiotics and Intellectual Property
View journal on DMI Review »
View journal on DMI Review »
Wall Street Journal/MIT Sloan
2008
Engineering With Computers
2007
A Simulation-Based Design Paradigm for Complex Cast Components
Co-authors: S. Bordas, J. Gray, B. Moran and E. Nichols
View on SpringerLink »
Co-authors: S. Bordas, J. Gray, B. Moran and E. Nichols
View on SpringerLink »
Core77 webzine
2005
Trademarks, not Patents: The Real Competitive Advantage of the Apple iPod
View »
View »
Innovation
2005
Using Brand Identity to Reinforce Market Value: The Competitive Edge
View »
View »
Kellogg World
2004
Managing IP in the Global Marketplace: Practitioners Perspective
View »
View »
Northwestern Journal of Technology and Intellectual Property
2004
Game Over: Emulation and the Video Game Industry
Co-authors: E. Andros, P. Chinai, E. Lipkowitz and D. Perez
View »
Co-authors: E. Andros, P. Chinai, E. Lipkowitz and D. Perez
View »
Transactions of the American Foundry Society
2001
A Catalyst Model for Business to Business eCommerce in the Foundry Industry
Co-author: Joseph T. Scarry
Co-author: Joseph T. Scarry
Transactions of the American Foundry Society
2001
Experimental Design of a Microgravity Solidification Facility to Assist with Casting Simulation Verification
Co-authors: Vasiliki Demas and K.F. Packer
Co-authors: Vasiliki Demas and K.F. Packer
Managing Intellectual Property Magazine
2001
James Conley and his post-doctoral students are examining:
- How intangible assets in general and intellectual properties in particular are changing the nature of competition for firms in both developed and developing economies.
- Public domain IP databases and creating customized data sources that have implications for strategy, marketing and technology professionals.
The outlets for this research include journals, management reviews and more mainstream media such as the Wall Street Journal. Additionally, Professor Conley is leading workshops for academics and diffusing CRTI research findings through custom executive programs.