Professor Conley’s research focuses on sustainable competitive advantage in intellectual capital,
intellectual property, e-commerce, product development, product design and engineering management.
An award-winning scholar and teacher, his research investigates the strategic use of intangible assets
and intellectual properties to build and sustain competitive advantage. He has published widely in both
premier academic and practitioner journals as well as in leading business publications.

Professor Conley periodically serves as a special editor for research outlets such as the journal for the
National Academy of Inventors.

Professor Conley’s articles have appeared on some of the leading journals and industry publications. He
has written on subjects ranging from leveraging the power of trademarks and patents to creating and
sustaining brand identity and managing intellectual property on the global stage. Below is a select list of
published articles.

James Conley and his post-doctoral students are examining:

• How intangible assets in general and intellectual properties in particular are changing the nature of competition for firms in both developed and developing economies.
• Public domain IP databases and creating customized data sources that have implications for strategy, marketing and technology professionals.

The outlets for this research include journals, management reviews and more mainstream media such as the Wall Street Journal. Additionally, Professor Conley is leading workshops for academics and diffusing CRTI research findings through custom executive programs.

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