The Value Articulation Framework is an innovation strategy framework that assimilates intellectual property management activities with the practices of marketing and strategy. The journal discusses the framework with notable examples that embody the principles as such:
 

  • The role of all IP regimes and their utility as management levers is central to the articulation construct
  • Optionality embedded in IP regimes can build and sustain competitive advantage
  • The Value Articulation Framework connects IP options, investments and benefits in a unique way to enable growth in existing markets and to lead the transition to new markets

 
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