Archive for the ‘Uncategorized’ Category

Otto Beisheim School of Management WHU

Tuesday, September 8th, 2015

Content

Kellogg Certificate of Impact recipient for teaching Intellectual Capital Management

Thursday, September 3rd, 2015

Inventing Brand: Opportunities at the Nexus of Semiotics and Intellectual Property

Wednesday, September 2nd, 2015

Product Design and Marketing

Wednesday, April 28th, 2010

This mini course explores the role of product design in marketing, specifically, the target customers’ emotional response to the design of products and packaging. Students will be introduced to tools — including “neuromarketing” and semiotics — for evaluating product designs and corresponding emotions. The course will review the role of product/packaging equities such as intellectual property in building and sustaining the advantages of product design and students will learn about the role of product/packaging design in building brand equity.

The Management of Product Development

Tuesday, April 27th, 2010

New product design with sensitivity to changing consumer needs drives healthy companies and stimulates growth, allowing organizations to differentiate from their competition while assuring a strategic competitive advantage. But while that basic concept is commonly understood, some organizations succeed while others fail. This course teaches the methodology, driven by a structured process, which allows greater success in the development of new products. Students will gain a basic knowledge of manufacturing techniques and learn critical skills in order to more clearly speak and understand the language when working with engineers, industrial designers and production people. This mini-course is intended to help the manager understand and manage the process of design and development in an efficient manner.

Introduction of New Products and Services

Monday, April 26th, 2010

This course covers fundamental marketing principles and answers the manager’s question: “What do I need to know and do as a marketer in order to develop a successful new product?” Students will gain a firm understanding of the steps necessary to bring a new product from concept to successful launch. Illustrations and discussions will encompass many industries, in contexts that range from garage startups to Fortune 100 companies.

McCormick School of Engineering – Segal Design Institute

Tuesday, April 20th, 2010

Modeling of Casting, Welding and Advanced Solidification Processes

Friday, April 16th, 2010
This book is a compilation of 123 papers drawn from the oral presentations and the posters from the 9th Internal Conference on the Modeling of Casting, Welding, and Advanced Solidification Processes (SIM 2000) held in Aachen, Germany, in August 2000. The papers trace the progress of research both in the modeling by simulation and associated software and hardware developments in computer technology and the processes associated with the liquid-solid interface dynamics of metallic melts.
 
 
 
 
 
 
 

Intellectual Property: The Ground Rules

Friday, January 28th, 2005

Literati Award Winner, awarded annually to best paper in Rapid Prototyping Journal

Saturday, April 22nd, 2000

Best Paper Award, Division 7, Congress

Thursday, April 22nd, 1999

Selected as Pentair-Nugent Professor of Business Leadership.

Friday, January 22nd, 1999

Selected as Recipient of Ralph R. Teetor Educator Award

Wednesday, April 22nd, 1998

General Electric Foundation Professorship

Saturday, April 22nd, 1995

“BEST OF WHAT’S NEW”, Grand Award Winner

Friday, October 22nd, 1993
Northwestern University Kellogg School of Management Academy of Inventors United States Department of Commerce  World Intellectual Property Organization