This course covers the broad agenda of using intellectual capital for competitive advantage. With globalization, intangible assets such as human capital, intellectual property, brands and relationships have become the dominant proportion of a firm’s market capitalization. Yet most firms do a poor job of managing this intellectual capital strategically. This course adopts a “lifecycle” approach to the management of an intellectual asset, covering the creation of the intellectual asset, the codification of the asset in the form of intellectual property (IP), the valuation of intellectual assets, the protection of intellectual assets and leveraging of intellectual assets into future markets for growth. Case studies examine related management challenges in entertainment, finance, pharmaceuticals, health care, consumer electronics, agribusiness, biotechnology, consulting, venture capital, telecommunications, software and other contexts. Additionally, the social implications of intellectual property policy are discussed.

This course addresses what entrepreneurs need to know to secure and leverage the intangible, knowledge based assets of their business. The course begins with a survey of various intellectual property forms for inventions, original expressions, source identifiers/brands and confidential information etc. and how they can be used to build a unique selling proposition. We explore the cost effective paths to registering these intangibles as patents, copyrights, trade marks, or securing same as trade secrets. Methods for leveraging IP ownership to realize investment and or exit from the business are reviewed. Case studies explore entrepreneurship challenges in the electronics accessories, sound engineering, and consumer durable contexts.

This course helps in developing the business acumen to advance a student’s life’s work. In this collaborative program, students gain skills in marketing, leadership, finance and other management areas to build on their expertise in science or engineering. Covering topics such as taking innovation from bench to market, launching a startup, managing intellectual property and implementing negotiation strategies, this program prepared to arm the students with the tools and frameworks to face new challenges and embrace new opportunities.
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Whether students are charged with a high-priority growth initiative or seeking solutions for sustainable growth in their business or company, this program offers a proven process for profitable, market-driven growth.
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Combines Kellogg’s Creating and Leading a Culture of Innovation with Driving Organic Growth programs into Growth and Innovation Week.

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Big ideas are just the beginning. To maximize the power of innovation, organizations must also implement the right strategy, design, development, marketing and more. This program shows students how that is done. From market entry and positioning strategies to motivating team performance, students can learn new techniques for creating an innovation mindset and move their big ideas from concept to market and beyond.
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