Archive for the ‘Northwestern University’ Category

Intellectual Capital Management

Thursday, April 29th, 2010

This course covers the broad agenda of using intellectual capital for competitive advantage. With globalization, intangible assets such as human capital, intellectual property, brands and relationships have become the dominant proportion of a firm’s market capitalization. Yet most firms do a poor job of managing this intellectual capital strategically. This course adopts a “lifecycle” approach to the management of an intellectual asset, covering the creation of the intellectual asset, the codification of the asset in the form of intellectual property (IP), the valuation of intellectual assets, the protection of intellectual assets and leveraging of intellectual assets into future markets for growth. Case studies examine related management challenges in entertainment, finance, pharmaceuticals, health care, consumer electronics, agribusiness, biotechnology, consulting, venture capital, telecommunications, software and other contexts. Additionally, the social implications of intellectual property policy are discussed.

Intellectual Property for Entrepreneurs

Saturday, June 6th, 2009

This course addresses what entrepreneurs need to know to secure and leverage the intangible, knowledge based assets of their business. The course begins with a survey of various intellectual property forms for inventions, original expressions, source identifiers/brands and confidential information etc. and how they can be used to build a unique selling proposition. We explore the cost effective paths to registering these intangibles as patents, copyrights, trade marks, or securing same as trade secrets. Methods for leveraging IP ownership to realize investment and or exit from the business are reviewed. Case studies explore entrepreneurship challenges in the electronics accessories, sound engineering, and consumer durable contexts.

Business for Scientists and Engineers

Friday, June 6th, 2008

This course helps in developing the business acumen to advance a student’s life’s work. In this collaborative program, students gain skills in marketing, leadership, finance and other management areas to build on their expertise in science or engineering. Covering topics such as taking innovation from bench to market, launching a startup, managing intellectual property and implementing negotiation strategies, this program prepared to arm the students with the tools and frameworks to face new challenges and embrace new opportunities.
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Driving Organic Growth Through Innovation

Wednesday, June 6th, 2007

Whether students are charged with a high-priority growth initiative or seeking solutions for sustainable growth in their business or company, this program offers a proven process for profitable, market-driven growth.
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Growth and Innovation Week

Tuesday, June 6th, 2006

Combines Kellogg’s Creating and Leading a Culture of Innovation with Driving Organic Growth programs into Growth and Innovation Week.

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Innovating New Products and Services

Monday, June 6th, 2005

Big ideas are just the beginning. To maximize the power of innovation, organizations must also implement the right strategy, design, development, marketing and more. This program shows students how that is done. From market entry and positioning strategies to motivating team performance, students can learn new techniques for creating an innovation mindset and move their big ideas from concept to market and beyond.
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Northwestern University Kellogg School of Management Academy of Inventors United States Department of Commerce  World Intellectual Property Organization