Archive for the ‘Cases and Teaching Notes’ Category

AstraZeneca, Prilosec and Nexium: Marketing Challenges in the Launch of a Second-Generation Drug

Monday, November 27th, 2006

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ttools (A) & (B): The Value of a Patent to the Entrepreneur

Friday, October 27th, 2006

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The Zen Patent: Apple v. Creative

Friday, October 27th, 2006

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Northwestern University Kellogg School of Management Academy of Inventors United States Department of Commerce World Intellectual Property Organization