Author Archive

The Management of Product Development

Tuesday, April 27th, 2010

New product design with sensitivity to changing consumer needs drives healthy companies and stimulates growth, allowing organizations to differentiate from their competition while assuring a strategic competitive advantage. But while that basic concept is commonly understood, some organizations succeed while others fail. This course teaches the methodology, driven by a structured process, which allows greater success in the development of new products. Students will gain a basic knowledge of manufacturing techniques and learn critical skills in order to more clearly speak and understand the language when working with engineers, industrial designers and production people. This mini-course is intended to help the manager understand and manage the process of design and development in an efficient manner.

Intellectual Capital Management (Intellectual Capital Strategy for Product Development)

Tuesday, April 27th, 2010

This course covers the specific agenda of using intellectual capital and or properties for building and sustaining competitive advantage. Intellectual assets like know‐how, inventions, patents, explicit content, brands, trademarks (forms of intellectual property), contractual agreements etc. are often the largest proportion of a firm’s total wealth. And yet, most firms do a poor job of managing intellectual assets strategically. In this course, we adopt a “lifecycle” approach to the management of an intellectual asset. Both mature markets and entrepreneurship contexts are reviewed.

Professor Conley’s recent visit to Israel

Monday, April 26th, 2010

Globes (Israeli version of the Financial Times) article in Hebrew.

What is the U.S. Trademark Public Advisory Committee

Monday, April 26th, 2010

Law and Practice

Introduction of New Products and Services

Monday, April 26th, 2010

This course covers fundamental marketing principles and answers the manager’s question: “What do I need to know and do as a marketer in order to develop a successful new product?” Students will gain a firm understanding of the steps necessary to bring a new product from concept to successful launch. Illustrations and discussions will encompass many industries, in contexts that range from garage startups to Fortune 100 companies.

Business of Design Week Forum

Wednesday, April 21st, 2010

Invited Speaker

WIPO/IIM Bangalore Joint Workshop on Intellectual Property Research and Education

Tuesday, April 20th, 2010

Invited Speaker

Symposium on Property Rights, Economics and Innovation, NU Law School Searle Center on Law, Regulation, and Economic Growth

Monday, April 5th, 2010

Invited Speaker

Graduate School of Management, St. Petersburg State University

Sunday, April 4th, 2010

Invited Speaker

International Atomic Energy Agency/WIPO/CERN Joint Workshop on Licensing of Technologies

Saturday, April 3rd, 2010

Invited Speaker

Telefonica Annual Customer Conference

Friday, April 2nd, 2010

Invited Speaker

SABIC Biennial Global Research Meeting

Thursday, April 1st, 2010

Shape of Things to Come

Wednesday, May 28th, 2008

AstraZeneca, Prilosec and Nexium: Marketing Challenges in the Launch of a Second-Generation Drug

Monday, November 27th, 2006

ttools (A) & (B): The Value of a Patent to the Entrepreneur

Friday, October 27th, 2006

The Zen Patent: Apple v. Creative

Friday, October 27th, 2006

Using Brand Identity to Reinforce Market Value: The Competitive Edge

Tuesday, April 26th, 2005

Intellectual Property: The Ground Rules

Friday, January 28th, 2005

Managing IP in the Global Marketplace: Practitioners Perspective

Tuesday, April 27th, 2004

Game Over: Emulation and the Video Game Industry

Tuesday, April 27th, 2004

A Catalyst Model for Business to Business eCommerce in the Foundry Industry

Wednesday, April 18th, 2001

Experimental Design of a Microgravity Solidification Facility to Assist with Casting Simulation Verification

Monday, April 16th, 2001

Snow White Shows the Way

Sunday, April 15th, 2001
Northwestern University Kellogg School of Management Academy of Inventors United States Department of Commerce  World Intellectual Property Organization