Author Archive

2010 Segal Design Institute, McCormick School of Engineering

Monday, May 10th, 2010

Professor Conley delivers a presentation called Design at the Nexus of Semiotics and Intellectual Property to students of design and engineering at Northwestern University’s McCormick School of Engineering.

Intellectual Capital Management

Thursday, April 29th, 2010

This course covers the broad agenda of using intellectual capital for competitive advantage. With globalization, intangible assets such as human capital, intellectual property, brands and relationships have become the dominant proportion of a firm’s market capitalization. Yet most firms do a poor job of managing this intellectual capital strategically. This course adopts a “lifecycle” approach to the management of an intellectual asset, covering the creation of the intellectual asset, the codification of the asset in the form of intellectual property (IP), the valuation of intellectual assets, the protection of intellectual assets and leveraging of intellectual assets into future markets for growth. Case studies examine related management challenges in entertainment, finance, pharmaceuticals, health care, consumer electronics, agribusiness, biotechnology, consulting, venture capital, telecommunications, software and other contexts. Additionally, the social implications of intellectual property policy are discussed.

United Nations WIPO International Convention on Intellectual Property and Competitiveness of MSME’s

Thursday, April 29th, 2010

Invited Plenary Speaker

:: recent publications ::

Wednesday, April 28th, 2010

:: writings/pedagogical materials development ::

Wednesday, April 28th, 2010

Product Design and Marketing

Wednesday, April 28th, 2010

This mini course explores the role of product design in marketing, specifically, the target customers’ emotional response to the design of products and packaging. Students will be introduced to tools — including “neuromarketing” and semiotics — for evaluating product designs and corresponding emotions. The course will review the role of product/packaging equities such as intellectual property in building and sustaining the advantages of product design and students will learn about the role of product/packaging design in building brand equity.

Innovation and Invention

Wednesday, April 28th, 2010

This offering is designed for engineering students with an interest in design, invention, and the meaningful expression of creative ideas. It is intended to help students explore and understand their critical role in the invention/creative process and ultimately yield insight on the technologist’s role in wealth creation. After an introduction to innovation, the course explores the subject of invention and intellectual property. All issues relating to patents and patentability of inventions, copyrights and the protection of the expressions of ideas, trademarks and source identifiers will be reviewed and analyzed in the context of multiple engineering domains.

Spotlight Rotation #1

Sunday, April 25th, 2010

“The latest publication of James’ collaborative research on the management of intellectual property rights”

Check out James’ research »

Awards Introduction Text

Wednesday, April 21st, 2010
Professor Conley is a recognized expert and thought leader in the areas of intellectual property, intellectual capital, innovation, and design engineering and his work explores the strategic use of intangible assets and intellectual properties to build and sustain competitive advantage in firms. In addition to being recognized as Best Teacher and Faculty of the Year at home and abroad, his publications have been honored with “Best Paper” commendations from the American Foundry Society, the Society of Automotive Engineers, The Rapid Prototyping Journal and others.

In 2013, Professor Conley was inducted into the National Academy of Inventors which currently has 414 members from around the world representing their universities and non-profit research institutes. He was recognized as an inventor with patents issued from the U.S. Patent and Trademark Office and as a scholar dedicated to advocating intellectual property rights at Northwestern University. He also resides on the editorial board of the international journal Technology and Innovation – Proceedings of the National Academy of Inventors® published by Cognizant Communication Corporation.


Biography Full

Tuesday, April 20th, 2010

Professor Conley teaches courses on Innovation Process Management, Intellectual Capital Management, and other related subjects to both graduate student and executive education audiences. Beyond Kellogg and Northwestern, he serves on the visiting faculty of Kellogg partner institutions such as the Otto Beisheim Graduate School of Management at the WHU in GERMANY, the Schulich School of Business at York University in CANADA, and at the Keio University Business School in JAPAN.

He served as the General Electric Foundation Professor and the Pentair-Nugent Professor of Manufacturing and Business Leadership from 1994 to 2000.
Professor Conley’s scholarship is informed by professional practice. In 1994, he founded Syndia Corporation together with the late Jerome Lemelson and entrepreneur Roger Hickey. In addition to being an inventor (7 issued US patents and others pending), Conley through Syndia has grown and acquired a portfolio of intellectual properties that Syndia licenses to many entities in Asia, North America and Europe. Additionally, he serves as a Principal at Winnemac Consulting, LLC.

Before joining Northwestern in 1994, he spent seven years at the Ryobi Limited Group of companies (link) in JAPAN with management responsibility in product engineering and product development. There, he led substantial Ryobi product innovation programs for both automotive and consumer durable products. He is conversational in the Japanese language.

Biography Introduction

Tuesday, April 20th, 2010
James Conley is clinical professor of technology at Northwestern University. He serves on the faculty of both the Kellogg School of Management and the McCormick School of Engineering at Northwestern University. He is a faculty contributor in the Kellogg Center for Research in Technology & Innovation and serves as a Faculty Fellow at the Segal Design Institute (NU IDEA). At present, he is also serving as a Visiting Professor in the chair of technology and innovation management at the WHU in Germany.

Beyond academia, he is an appointed member of the United States Department of Commerce Trademark Public Advisory Committee of the Patent and Trademark Office.

Professor Conley’s research investigates the strategic use of intangible assets and intellectual properties to build and sustain competitive advantage. Research sponsors include the National Science Foundation, NASA, FAA, NIST, the Department of Defense, Motorola, Daimler-Chrysler, the OECD and others.


Tuesday, April 20th, 2010
  • E.I. du Pont de Nemours and Co.
  • Honda Motors, Briggs and Stratton
  • Black and Decker Consumer Products Division
  • University of Wisconsin Alumni Research Foundation (WARF)
  • Amsted Industries
  • Primex Inc.
  • Polaris Industries
  • OpenText, Inc.
  • Eaton Corporation
  • NASA
  • The Federal Aviation Administration
  • Peabody Western Coal
  • Mercury Marine

Areas of Expertise

Tuesday, April 20th, 2010
  • Brands and Trademarks
  • Information Technology
  • Innovation
  • Intellectual Property
  • New Product Development
  • Strategy
  • Technology

Differentiation Strategies; The Role of IP in Building Brands for MSMEs

Tuesday, April 20th, 2010

International Convention on IP & Competitiveness of MSMEs

McCormick School of Engineering – Segal Design Institute

Tuesday, April 20th, 2010

Kellogg School of Management at Northwestern University

Tuesday, April 20th, 2010

To his students Professor Conley brings his vast knowledge and expertise in intellectual property, intellectual capital, product design and development, and innovation as well as his renown as a leading thinker and speaker on the global stage. He teaches the following courses to full-time and part-time MBA students:

Modeling of Casting, Welding and Advanced Solidification Processes

Friday, April 16th, 2010
This book is a compilation of 123 papers drawn from the oral presentations and the posters from the 9th Internal Conference on the Modeling of Casting, Welding, and Advanced Solidification Processes (SIM 2000) held in Aachen, Germany, in August 2000. The papers trace the progress of research both in the modeling by simulation and associated software and hardware developments in computer technology and the processes associated with the liquid-solid interface dynamics of metallic melts.

Friday, April 16th, 2010

authoredThe Value Articulation Framework is an innovation strategy framework that assimilates intellectual property management activities with the practices of marketing and strategy. The journal discusses the framework with notable examples that embody the principles as such:

  • The role of all IP regimes and their utility as management levers is central to the articulation construct
  • Optionality embedded in IP regimes can build and sustain competitive advantage
  • The Value Articulation Framework connects IP options, investments and benefits in a unique way to enable growth in existing markets and to lead the transition to new markets

James Conley and his post-doctoral students are examining:

Friday, April 16th, 2010

  • How intangible assets in general and intellectual properties in particular are changing the nature of competition for firms in both developed and developing economies.
  • Public domain IP databases and creating customized data sources that have implications for strategy, marketing and technology professionals.

The outlets for this research include journals, management reviews and more mainstream media such as the Wall Street Journal. Additionally, Professor Conley is leading workshops for academics and diffusing CRTI research findings through custom executive programs.

Kellogg Professor James Conley appointed to serve as academic adviser on federal committee – to bring research insights to discussions of innovation in public policy.

Thursday, April 15th, 2010

Kellogg News

Prof. Conley participates in and joins the world’s most influential designers at Business of Design Week (BODW)

Tuesday, December 15th, 2009

2008 Business of Design Week (BODW), Video One

Prof. Conley delivers a key note at the 2008 Business of Design Week (BODW) summit, held in Hong Kong. Conley was invited to speak on behalf of Kellogg and the United States Patent & Trademark Office (USPTO) on the topic of managing intellectual properties to achieve competitive advantage. This video requires RealPlayer.

2008 Business of Design Week (BODW), Video Two
Prof. Conley joins a select group of IP experts from around the world to lead a discussion at the 2009 Business of Design Week (BODW) summit. The panel of experts engaged in a Q&A with BODW participants. This video requires RealPlayer.

Kellogg-WHU Alumni Winter Event 2009

Tuesday, December 15th, 2009

In 2008-2009 Professor Conley was a visiting professor at WHU, Germany. In December he delivered the keynote address at the Kellogg-WHU alumni winter event in Hamburg.
View article

Professor James Conley on starting a business and securing your most valuable asset: your brand.

Tuesday, December 1st, 2009

Black Enterprise magazine

View article 1 >>

View article 2 >>

Innovation and Invention: A guide to Patents for Engineers and Managers,

Saturday, October 20th, 2007

A Simulation-Based Design Paradigm for Complex Cast Components

Sunday, April 29th, 2007

Partnership with the World Intellectual Property Organization (WIPO)

Saturday, April 15th, 2006

In 2006, Professor Conley partnered with the United Nation’s World Intellectual Property Organization (WIPO) in an ongoing effort to teach senior business leaders in developing nations how to create a competitive advantage through Intellectual Capital. WIPO, an intergovernmental organization, promotes intellectual property rights to developing countries to accelerate economic, social and cultural development. Conley, known by his Kellogg colleagues and industry practitioners as an authority in the intellectual property area, is also furthering WIPO’s global reach by helping to create an unprecedented online program that focuses on intellectual property rights. The program, set to launch in 2008, will be made available through WIPO’s Web site.

To watch an interview with leading IP experts affiliated with WIPO, including Conley, visit Kellogg’s Media Center.

Synthetic diamond coatings with intermediate bonding layers and methods of applying such coatings

Tuesday, December 26th, 2000
Northwestern University Kellogg School of Management Academy of Inventors United States Department of Commerce  World Intellectual Property Organization