The Management of Product Development

New product design with sensitivity to changing consumer needs drives healthy companies and stimulates growth, allowing organizations to differentiate from their competition while assuring a strategic competitive advantage. But while that basic concept is commonly understood, some organizations succeed while others fail. This course teaches the methodology, driven by a structured process, which allows greater success in the development of new products. Students will gain a basic knowledge of manufacturing techniques and learn critical skills in order to more clearly speak and understand the language when working with engineers, industrial designers and production people. This mini-course is intended to help the manager understand and manage the process of design and development in an efficient manner.

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Northwestern University Kellogg School of Management Academy of Inventors United States Department of Commerce  World Intellectual Property Organization