Product Design and Marketing
This mini course explores the role of product design in marketing, specifically, the target customers’ emotional response to the design of products and packaging. Students will be introduced to tools — including “neuromarketing” and semiotics — for evaluating product designs and corresponding emotions. The course will review the role of product/packaging equities such as intellectual property in building and sustaining the advantages of product design and students will learn about the role of product/packaging design in building brand equity.
