Intellectual Capital Management (Intellectual Capital Strategy for Product Development)

This course covers the specific agenda of using intellectual capital and or properties for building and sustaining competitive advantage. Intellectual assets like know‐how, inventions, patents, explicit content, brands, trademarks (forms of intellectual property), contractual agreements etc. are often the largest proportion of a firm’s total wealth. And yet, most firms do a poor job of managing intellectual assets strategically. In this course, we adopt a “lifecycle” approach to the management of an intellectual asset. Both mature markets and entrepreneurship contexts are reviewed.

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Northwestern University Kellogg School of Management Academy of Inventors United States Department of Commerce  World Intellectual Property Organization