Innovating New Products and Services

Big ideas are just the beginning. To maximize the power of innovation, organizations must also implement the right strategy, design, development, marketing and more. This program shows students how that is done. From market entry and positioning strategies to motivating team performance, students can learn new techniques for creating an innovation mindset and move their big ideas from concept to market and beyond.
View Program

Leave a Reply

Northwestern University Kellogg School of Management Academy of Inventors United States Department of Commerce  World Intellectual Property Organization